TV is really caught in a jam. I can't remember the last time I watched the Tonight show. Us older guys are bad for marketers because we've made our purchasing decisions and advertising doesn't do much for us (the Leno audience). But the Fallon audience hates being sold to, so what's the value of advertising there?
BTW, the Concast geniuses have landed NBC in FIFTH place in the February sweeps, even behind Univision.