Our side needs to educate the voters about one simple, well-established economic principle: The person who "pays" the taxes is not necessarily the person who bears the cost of the taxes! Businesses "pay" a sales tax on every sale, but that tax gets passed right through to the consumer. You can see it right there on your receipt. Income taxes don't show on your sales receipt, but they are in there nonetheless. The so-called "rich," meaning businesses and the people who run them, get every penny of their money from their customers. Every penny of those taxes comes, ultimately, from consumers.