I have been saying this(although not as eloquently) for some time. If you want to speak to the common folk, you have to use simple emotional language. That's what Obama does and it works very well. Jesus understood this. You would think conservatives would understand this also. Use metaphors and stories like Jesus did. People don't want to hear facts and figures, they want to hear a story with emotional appeal. Reagan understood this because he was an actor. Actors have to tell a story, they don't give you facts and figures, but they get the message to you with metaphors and analogies. Mike Huckabee is very good at this too, and I predict he will do very well on radio and t.v. because of it.