Take note of the following item: "
It's called a quotation mark. The most frequent use of this puntuation device is to denote words spoken by another person.
Now, go back to the top of the column and find the 4 separate instances of words placed inside those marks. These are known as direct quotes- a verbatim utterance of the person with whom they are associated in the short paragragh in which they occur.
Now, then- what was your point, again?