Exactly. Masko in his piece at American Thinker (3 Reasons Conservatives are Losing the Battle for America) sums it up perfectly:
For a growing number of voters, it doesn't matter what Republicans say: they have bought into the idea - nurtured by the press, educators at every level, and almost the entire entertainment industry - that Republicans are the "bad guys". Furthermore, and possibly more disturbing, is the fact that this apparently mushrooming group of voters is largely unaware of and unconcerned about their stance.
Imagine trying to discuss the strengths of Judaism with members of the Hitler Youth, or the weaknesses of Mao's Great Leap Forward with a cadre of the Red Guard: would your ideas be heard and rationally considered?