All this is well and good and intellectual and accurate and just about any accolade you can heap on the article and author.
However, it won't win a single vote.
The focus must be, as Horowitz point out at Powerline, to personalize the message first. This article should have started with a statement of Obama caring more about killing babies than telling his FAA to do their job. Or whatever - after all, the author is a media guy and genius with words. See Powerline analysis:
All these analysis will do is to make one feel smuggly superior at the Convention of the Biggest Political Losers. Party on!!