All this is well and good and intellectual and accurate and just about any accolade you can heap on the article and author. However, it won't win a single vote. The focus must be, as Horowitz point out at Powerline, to personalize the message first. This article should have started with a statement of Obama caring more about killing babies than telling his FAA to do their job. Or whatever - after all, the author is a media guy and genius with words. See Powerline analysis: http://www.powerlineblog.com/archives/2013/02/david-horowitz-how-republicans-can-win.php All these analysis will do is to make one feel smuggly superior at the Convention of the Biggest Political Losers. Party on!!