This is pure gibberish. The reason that Republicans are not doing well isn't because they aren't pandering to this ethnicity or that or that they can't communicate with women, gays and the transgendered, it is because they are tone deaf when it comes to their base. Pundits like Barone, analysts like Rove and the whole of the gelding Republican establishment are running off waving Mexican flags and courting illegals, even as they spit on their own party faithful. This is the same base that gave the Republicans huge wins in 2010 and the same base the party establishment elite has been demonizing ever since. That, not candidate savvy is why the Republicans are losing elections and why a third party is almost inevitable.