Empty words. It's cheap & easy to say make "real demands and attractive offers" but he'd been gaming the UN & the corrupt "Oil for Food" program for years while blatantly refusing to abide by the terms of the sanctions & generally daring us to do anything about it.
It's cheap & easy to blather mindlessly about "diplomacy" as if there were some kind of magic words that could make Saddam Hussein a nice guy. As to intel, Demmie policies have made it much harder for the US to develop human intel assets in those places.
Unlike Clinton, Bush didn't have the luxury of simply looking the other way & lobbing a few crusie missiles now & then.