I seem to be in the minority, but I think this is actually a good idea. As it is now, primary care physicians provide services that could easily be administered by less trained individuals. I mean really, does it take a genius to prescribe antibiotics for obvious maladies? I've always felt the AMA monopoly that is American medicine could use a little competition.
I'm also sure the fairies in the state of Cal will manage to screw it up beyond all repair.