I would encourage "Conservatives" like Todd Akin and all the Tea Party folks to check out the Constitution party.
Part of their mission statement.....
".....Constitution Party candidates who will uphold the principles of the Declaration of Independence, the Constitution of the United States, and the Bill of Rights. It is our goal to limit the federal government to its delegated, enumerated, Constitutional functions."
If there really are tens of millions of folks that would be behind this (doubtful in my opinion) you could turn the Constitutiony into not only a viable third party, but likely one of the 2 major parties.