The main reason Fox News is getting worse ratings is that they continue to expand the face time with leftist filth like Bob Beckel. They muzzled Judge Napolitano. They don't do enough intelligent in-depth specials and depress the viewers ( especially women) with the frightening stuff happening.
They need to be upbeat when not reporting the news. And to deal with the difficult stuff they need to do features that provide massive amounts of data and information for cons to use as ammo in their debates in the public square and knock off pairing left wingers with right-wingers for nasty confrontations. We already know what the Nazis believe and would turn to the MSM if we wanted to hear their wicked ideas.