Good luck with point 1! The party leadership is totally out of step with its members making unity impossible. They live in a closed, inbred circle of scratch-my-back-and-I'll scratch-yours good ol' boy networking. That is why Romney got the party nod. He was a fixture, he was safe, he was one of their own. In truth he was unappealing to all but themselves!
Point 2 is true. Unfortunately the party leaders are anything but conservatives (back to point 1).