"The challenge for Republicans is to convince ..." from the article.
The party of stupid REFUSES to speak up or speak out. They have zero message. How will they ever convince anyone of anything?
And don't forget the decades old and very lame excuse of "but the left stream media is biased". The media is easily conned or gone around ... but you first have to have a message. Then you must take the time to push that message through or around the left stream media.