Thanks for joining the dots for me. I live among many of these developments on the Gold Coast, driving past their billboards every day, and regularly question why they don't just cut the price by whatever amount of discount they're offering. Now I know why - it devalues the land. Incidentally, a mere kilometre from my own home is a sign for one developer offering $10K in gift vouchers to land buyers. The 'incentives' are just getting silly.