Pansification is one way of putting it. However, I believe there has been a hidden agenda to emasculate all red-blooded American males, encourage effeminate men to become more so, and mock strong, independent males. One way this has been done is through subtle TV commercials where more and more actors are effeminate and ineffectual. Much more of this since The Blowhard got elected. Weak ineffectual males are easier to control. Hence even shoving Gay Appreciation week or month or whatever the hail it is down the throats of the military. The people behind all this are shrewd, cunning, devious, and determined. They are also beneath contempt.