Yes, but you can't energize the base with nothing, nor PR, but with the real thing. The real thing would have won the last election, but the establishment is still playing to the middle. The democrats have to play to the middle because they are off in left field. The Republicans have to play to reality, sound principles for the simple reason that they work and can be simplified enough to move the middle if articulated consistently, forcefully and followed by action. Pork in the fiscal cliff debacle summed it all up. There is no PR that can dress that up.