This man sees this term as an opportunity to install every Socialist/Marxist program he can. Collectivism is a Marxist term used in the former Soviet Union to control the economy and country . We saw how it worked out for them when they collapsed economically and had to adopt tenants of Capitalism. In fact, the ideology he espouses has not been successful in any country it has ever been tried in. No matter, he is going to try it anyway since it is in his DNA.