Abortion is Big Business. Planned Parenthood makes millions of dollars in profit from abortions. Like any business, their business model is built around revenue growth and increasing profits. Part of that strategy is, of course, marketing... in the form of positioning abortion as a "right to choose" - therefore appealing to people's emotions about supposed civil liberties. Another part of that strategy is political, meaning to lobby as much support as you can from friends in high places to help push your agenda. It's no different than any other industry. Until the profit motive is removed we will not be able to have a real discussion on the topic in this country.