Which BTW is what Generals Petraeus and Odierno managed to do in the nick of time.
I myself have played the PSYOP word game with live ammunition and have learned a few things.
One is that while the underlying philosophy must remain sound, the vernacular must also be employed from time to time. Churchill, ever articulate did just fine. Dubya needed some polishing.
Now put your hay foot in front of your straw foot and move thyself onwards smartly.