I teach at a state university in Illinois. We market ourselves as a "cheaper" college in the state. However, a freshman on campus this year will fork out at least $21,000 in tuition, room and board, fees, books, and other expenses. So, if you choose to live on campus for four years, the bill is at least $84,000. The cost is becoming prohibitive for average families.
Meanwhile, our enrollment has dropped 15% in the last six years. Not surprisingly, the biggest enrollment drops have come in departments like art, theater, communication, sociology, etc. Parents & students are becoming wiser shoppers and are turning away from majors that have limited job opportunities beyond the walls of academia.