I am actually with you; I want little girls striving to be smart, kind, strong, and good. But they all crave being called beautiful. And if Daddy doesn't call her beautiful, she will look for another guy to find her attractive.
A football announcer will not change this.
And no programmer will say, "Zoom in on Anderson's wife, the nuclear scientist," if she is homely. TV is a visual medium. If she is attractive, they will zoom in and say, "And Jane is as smart as she is beautiful; did you know she is a member of CERN? Watch out, Anderson! Don't try and pull anything over on her at home!"
Alas - and call me narrow-minded - but I suspect few world class football players are married to brilliant scientists...