Sure they can deny it. There are mega bucks to be made on video games. Money is the greatest corrupter.
Video games often portray the player as a freedom fighter or assassin in the cause of justice. Today, as the chorus for gun control was gaining steam, the other half of the population was flocking to gun shows and stores, preparing for their own days as self-styled freedom fighters and assassins in the coming war to protect their second amendment rights. Hang on, America. It's going to get ugly.