College students have just left 4-5 years of liberal indoctrination. Most of them go to big cities and vote.
Republican political candidates are demonized to a captive audience of our children for 12 to 16 years of their educational experience. Our children have been turned into liberals by their teachers. Republicans are not liberals for the most part. Republicans need a basic message of education that reaches the young teaching them the truth about liberalism, the function of economies, and the finances of government. The audience is largely only semi literate, and lives near a subsistence level. The message needs to be short, simple, and directed to their daily life experience.