Republican party is horrible at selling their ideas. They assume to much. The first thing (talking point) every republican should say (sale) prior to discussing taxes is that "the easiest think to do, and most politically convenient thing to do, is raise taxes on the rich. Sure they can afford it. However, we honestly believe by doing so, and think history shows this, it will reduce investment and as such will not grow the economy which is the number one thing we need to do in order to put more people back to work...."
It is not hard. This not only educates a lot of dumb people but takes biggest Dems rebuttal off the table. ...after about two years of doing this it will start to sink in now.