I would guess it is a business like a dry cleaner, deli, tobacconist etc. He has under 10 employees and is therefore eligible for health insurance at a relatively good rate. He doesn't fall under the Affordable Health Care Act guidelines. While these are important businesses to the community, and the nation in general, it is disingenuous to state that he will be unaffected. The reason being is that his clients will be affected (unless he lives in "the Hamptons" or similar place) and indirectly that will affect him.