So, the only thing that should matter is the box office? That is what makes a film great? The Avengers is the top grossing film of 2012, should it be an Oscar contender and winner? Also, the top grossing documentary of all time is Fahrenheit 9/11, a highly biased and political documentary. It also wasn't nominated for an Oscar. Using your argument, I guess we should all be upset that it didn't win. Box office does not equal quality. If it did, then we would have to consider the Twilight films and the Transformer movies as great cinema.