what this article really misses is how Obama uses a perosnalized message with just enough substance to persuade people that he is for them regardkess of the issue. Obama is light years ahead of the GOP in using these types of messages. the GOP needs to step it up and explain how the super rich are $250k and above and not solely the Buffets, etc. and the GOP needs to explain how their policies will work regardless of the underlying issue.
these emails are for continual campaigningand raising funds for future elections but they accomplish a lot more than that. they are continual reminders of his message.