It is simple. He is going to the useful idiots and the unwashed masses and preaching his message. The thing the Republicnas (and Democrats for that matter) in power can not comprehend is this. Most people in this country do not really care about them or politics in general. They want to go about their daily lives and not think about the nonsense going on insdie the beltway. Obama understands this and plays to that audience. He can literally say anything and the bulk of America will believe it because they saw it on the evening news. So unless the Republicans start to play the game like Obama does, they will constantly lose. And of course, so will we.