Two things won this election for Obama period. First, the media played the biggest role because of their false or no-existent narrative; some call it vetting ! Second, Obama's likeability was greater than Romney's. Again partly because of all the very negative democratic propaganda and partly because of the news media. Sadly, likeability is the main proponent in electing people. Reagan had it and so did Obama...both long shots when getting started, both prevailed, in large part, because of their complete likeability for so many. To "drinkers" it's utmost important because most couldn't tell you anything beyond that why they voted for Obama !