The daily press conference is a great idea; however, the mainstream media (MSM) will not carry, it might be in publications such as the Wall Street Journal. In order to reach the masses the best solution would be an internet "tree". This works where every Republican should get a list of facts about the Democrats failed economy and Republican solutions. This is the way around the MSM's failure to fairly report.
The other thing that we need to to do is reach out to the Hispanic community. We can have ads presented by top notch republicans such as Suzzana Martinez or Marco Rubio.