The prog-libs will always win the propaganda war - Their entire strategy has always and will always be based on rhetoric and emotion. Class envy is their primary tool and they wield it with practiced skill.
That conservatives cannot articulate coherently is symptomatic of their losing their way in regards to the fundamental position that should be what ALL of their platform positions are based upon - individual liberty, individual authority over one's own life, and individual responsibility for that life.
The GOP is now as fragmented by special interests as the Dems. They both want the gov. to dictate and regulate the behaviors of others.