Both Romney and Ryan were pro life.
People understand Pro-life. but these two wingnuts (akin/Murdoch) had a far more reaching audience then their respective states.
They fed into the narrative of a Republican War on woman. Here we are pointing out there is no war on women and here are two clowns saying god wants women that are raped to have babies.
It does not matter what they intended to say, the perception was that they were saying stuff like that.
I would not blame the loss on them, (although they cost us at least one Senate seat for sure) , the loss was a combination of things, but they were a contributing factor to our loss.