That stuff about Chick-fil-A voters and the Des Moines Register was from this campaign. He also had his own sister going around telling voters he'd do nothing about abortion. That hardly sounds like an abandonment of the "moderate" position of child-murder.
And as for fiscal conservatism, he was constantly talking about cutting taxes, reducing regulations, balancing the budget, removing uncertainty for businesses, etc. So let's be honest about what Romney was.