"People don't care how much you know until they know how much you care.". The Dems are big on the caring emotion, the GOP fails to explain how their positions are also caring. 1) Dems give handouts as caring, GOP needs to sell fiscal conservancy as caring about the debt load on us and our children. 2) Dems sell proabotion as caring about the mother, GOP needs to sell caring about the baby, and especially how it is NOT a religious position that the conceptus is already a unique human being, not just analogous to a wart. 3) Dems sell environmentalism as caring about the earth, GOP needs to sell responsible development as caring about people. People NEED cheap energy, the cleaner the better but the cheaper the better too.