Mitt did not articulate conservative thought. He touched upon it here and there, but it was only apparent to we who know. While he offered a path very different from 0bamas', he never explained why his is better. IMO, even if he had been very clear, as a high school or college instructor might be, I don't believe we have an electorate willing to hear it, or the critical thinking skills to process it. We do not have enough information to definitively state that because the message was not articulated, Mitt lost the election. But the fact is we had the chance to bring our message to everyone, and we didn't. For this, I blame Romneys' advisors and the Republican Partys' general avoidance of conservatism.