I'd seen a video of where the candidates sit on this spectrum on far left to far right. On the far left was Naziixm, Communism, Marxism and Socialism. On the far right was our fore fathers who wanted very little central governement power and individual liberty through close adherance to our Constitution. This is where Washington and Jefferson were. At the very center just to the left and just to the right was where canidates were around 1900. One this line, Obama was just to the right of Socialism, and Romney was just to the right of Obama -both still far left. Here lies the problem: they just weren't different enough. So it became a popularity contest, and Romney doesn't have the personality to win the contest.