Gingrich, Santorum and other narcissists weakened Romney during a critical phase of this process. The Media Organism used these battles to encourage this destructive process. This Republican primary system has got to be reformed.
Romney had NO ground game. If you tried to contact his H.Q. in Boston, you'd be informed that THERE WAS NO PUBLISHED NUMBER. There was essentially NO volunteer effort.
All folks got were emails to drive to N.H. to attend big rallies. This created a grand illusion of support.
I'm convinced SCAMMERS (aka consultants) played a crucial role in Romney's demise. These large rallies created a perception of support that didn't exist outside the stadium. Consultants raked in HUNDREDS OF MILLIONS OF DOLLARS.