Ann is wrong, Romney lost because he was to nice right at the end. He also never sewed up his base by picking the number two guy in the primary as his running mate. Disasters like Barack are not hard to defeat if you keep negativee ads that point out how much of a disaster he is. Mitt could have run gasoline comparison ads price then price now. Food prices then food prices now ads. NegAtive foreign policy ads about the Muslim brotherhood and the Arab spring with snap shots of terrorists with names similar to Badack Hussien Obama. Nice guy Mitt chose not to do that and nice guy lost. The time to be nice is after the election.