Reagan blamed Carter for the country's problems during the election and rightly so. Romney should have harped on Obama blaming Bush for everything and make the point--over and over--that the economy and state of the country that Obama inherited from Bush (due to the Barney Frank et al housing crisis and the 911 attacks) is nothing after Obama's 4yrs. Reagan had a very direct and clearly stated way of making his case on a wide range of subjects. Reagan would have made it clear how much the debt has increased under Obama and how much that is per person in the US. It all boils down to: Romney was attacked by negative messages from all sides and failed to defend and Romney did not attack enough. Negative ads win.