Freedom "resonates" to free people. Dependency resonates to the non-free. Race resonates to racists. Amnesty resonates to illegals. If the GOP had any outright policy antagonism to any slice of the electorate, they could give it up to be more attractive -- but since they don't actually make "war" on anybody, but only concern themselves with broad rights, justice, freedom, values, and responsibility, this talk of appealling and resonating really just boils down to out-bribing the bribers with more lies and gift-tossing. It's bad advice, to adopt the sins of the powerful in hopes of gaining power. Stop advocating unethical campaigning.