The dog food I feed my puppy is chicken and rice based. My other dog loves the beef and rice formula. I'm sure my dogs would be thrilled with the PETA idea. This would add another valuable source of protein to their menu. The turkey farmers should put up a billboard advertisement after the PETA one with a happy looking kid, greasy faced with a giant drumstick in hand, smiling with food stuck up in his braces, drooling dog begging at his foot, with a simple message, "mmm turkeyday!"