I told one of my friends that the mistake we, the Republicans, made was to choose a highly qualified candidate. Had we chosen a nice looking incompetent who could read and vocalize a message. Forget offering anything just scream Hitler-like at the assembled thousands and blame everything on the Democrats - rape, murder, theft, and call them liars and cheats. We'd have won by a landslide.
Seriously, the party has to get tough. McCain lost for the same reasons. He refused to hammer Obama and his incompetence, his association with a flock of ner do wells, his lack of any experience in anything worldly except being grounded in communism.
Again - Republicans can snatch defeat from the jaws of victory. Stop the nambie pambie nonsense.