We've lost the big cities and the college towns, but there are alot of red counties surrounding those blue islands. We need to change our methods, not our message. Terms have lost their meaning like capitalism, and been demonized. I suspect if you asked most folks if they were for capitalism they would say no. If you ask them about the ideas of capitialism, i suspect most would say they are for it. The key to reteaching these concepts is to relate these ideas to their daily lives, instead of assuming the comprehension of the term. America is an idea. One of the most 'American' people i ever met was a Korean student on a visa. Our problem is not our ideas, but their branding. Uniting people through these ideas is the key.