RULE 6: “A good tactic is one your people enjoy.” They’ll keep doing it without urging and come back to do more. They’re doing their thing, and will even suggest better ones.
RULE 7: “A tactic that drags on too long becomes a drag.” Don’t become old news.
RULE 8: “Keep the pressure on. Never let up.” Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new.
RULE 9: “The threat is usually more terrifying than the thing itself.” Imagination and ego can dream up many more consequences than any activist.
RULE 10: “If you push a negative hard enough, it will push through and become a positive.” Violence from the other side can win the public to your side because