What does "Believe In" REALLY mean?
Repubs mocked Obama supporters for "believing" in him -- they thought the Pres. should only be concerned with technicalities -- the "Vision Thing" as Bush the First called it, was for softies, for wimps and 'girly-men.'
Repubs need to learn it's not enough to say it. The whole messaging idea that everyone squawked about is more than the message that's transmitted -- it goes to what Repubs TRULY believe.
So, believing that white Repubs are superior, that blacks just want "stuff," that Latinos are lazy and that other ethnic groups are not as good as white Repubs won't win elections any more.