Look, all this caterwauling and hand wringing and "what-should-have-been-done" is missing the point.
The fact of the matter is that Obama is so far to the Left that he made Romney look Conservative by comparison and the voters rejected it. They didn't reject him as much as they rejected Conservatism, or at least, their distorted view of what Conservatism is.
The plain fact is that this country is moving, or HAS moved further and further to the Left, even though the average voter coukdn't explain what Right and Left meant if their lives depended on it.
And to suggest that in order to win the Reps need to "reach out" to those who rejected their platform means they have to surrender their platform.
Good grief, this is fundamental.