The GOP lost the war of IDEAS... to win the youth, to win ANYBODY, you must be able to articulate a vision of where you are going, and what you stand for. Your campaign cannot simply be based on the premise, "I am the lesser of 2 evils- the other guy is REALLY bad- vote for me!"
The GOP is short on the 'vision thing' (as George H.W.Bush once so inelegantly phrased it). The GOP is bankrupt of ideas and vision. One cannot win power or govern a nation, or win the hearts and minds of people by being the 'Party of No'.