Linda has a valid point. Liberals think with their hearts. Most moderates are liberals who don't like labels. To reach them, we have to appeal to their emotions. Showing them how much sixteen trillion is doesn't help because the money is "helping" people. We have to show how the spending and programs are HURTING people AND focus in on what Ms. Chavez is advocating. It's not "fair" to treat people in a one-size-fits all manner. It's not "just" to force people to participate in something that takes away some of their freedom.
It's an uphill battle because the Left owns the education system--especially our universities. Our youth are bathed in liberal thought and that's very difficult to counter. But to win, we MUST find a way ahead.