The majority did not care for President Obama’s record.
We lost because the majority wants Big Government taking care of them.
The majority wants the Government to take money from the Rich: both, to punish them (because being rich is considered being bad and greedy), and to use their money to take care of them via Government sponsored welfare.
In short: THE MAJORITY WANTS TO BE TAKEN CARE OF.
GOP Principles have no space there. We do not have any product the Majority would like because the only principles the GOP has are American Principles.