The drivers seat for this country is not Washington, DC. It is Hollywood. Control Hollywood and its entertainment industry and you have FAR more influence than you ever could by controlling DC.
There are three ways to change America:
1) Through the political process. (By voting, obviously.)
2) Through the judicial process (Think Roe Vs Wade, or even ObamaCare.)
3) Through the cultural process. Using popular entertainment to dictate what is acceptable and what is not.
Historically, the right has fared well at the first, and reasonably well at the second, but when it comes to the third--they never stood a chance. And it was always the third that mattered the most. Because the kids of today ARE the politicians and judges of tomorrow.